Dusseldorf, the city of fashion, fashion shows and international designers. An environment in which Laila Hamidi feels at home today. “Königsallee is great for fashion!” It’s a good thing that Satellite Office in Dusseldorf has this address. Because Laila Hamidi now has her office there! She is one of the most renowned stylists for make-up and fashion in the world. Eva Longoria, Alek Wek, Karolina Kurkova or Bar Rafaeli, the A-list of celebrity clients is endless. Laila Hamidi loves what she does, which is probably the biggest secret of her success. And you can feel it in every sentence she utters. She has become famous for the sustainability of her styling approach. She sees people as a whole, gets to know them during the consultation and then sets a single, very personal focus for the grand entrance on the red carpet. “That could be the eyes or the hair or a great it-piece.” The result is a coherent, overall visual concept with make-up, jewelry, shoes and clothing. Like a small work of art. “I work with a lot of high-end luxury brands, I get to let everything go through my hands, feel the fabrics and touch the sometimes million-dollar jewels – what a girl’s dream!”

From stylist to product developer

Styling from head to toe is incredibly popular worldwide. With many years of valuable experience under her belt, Laila Hamidi has developed a beauty product that was previously missing from the market. “When I style my customers, I mix the make-up individually. This can be a day cream with a concealer, or different make-up shades for the skin or a lipstick in several colors that perfectly matches the dress.” Every woman knows what a little treasure this is! Until now, you couldn’t take these unique products with you, which meant that the make-up never turned out as good as the original. That’s different now. Laila Hamidi has developed a makeup brush in four sizes, each of which can hold a portion of individual makeup. For brows, eyes, skin and lips. The brush is very slim and perfect for the handbag. This makes touch-up during the evening child’s play and means you don’t have to lug around lots of different beauty products of the finest quality. And this great product is not reserved for celebrities – the luxury department store Breuninger immediately added it to its range and the Laila Hamidi Brush is also available at Douglas for every woman.

From the war in Afghanistan to the star of the stylists

The success stories that go straight to the heart always have a serious background. This story is no exception. Laila Hamidi grew up during the war in Afghanistan, in an environment that most of us only know from the television news. Her family fled to Holland when she was 15. You can only imagine how much agony, pain and hardship is behind such an escape and how difficult a new start must be for a large family. Nevertheless, her father insisted that Laila and her siblings go to university. There are doctors, judges and diplomats in the family – and it should stay that way. Laila Hamidi decided to study business and marketing in Rotterdam, even though her heart was already set on cosmetics and fashion. “I was just too bad at drawing for fashion design,” she says with a smile. Then the story takes a classically beautiful path, Laila Hamidi meets her husband, goes to Germany with him and has a little boy. All’s well that ends well? Of course not, we are living in 2020! The small family moved from Munich to Dusseldorf and Laila Hamidi wanted to turn her passion, fashion and cosmetics, into a job. “I worked hard for years, representing Dior, working with Sisley, representing fashion brands. Then I wanted to use my expertise to develop something of my own,” says Laila Hamidi. The stylist’s idea grew and became big. The rest is known. As simple as it sounds today, the star stylist emphasizes: “I started my professional career at minus zero!”

Arrived in Dusseldorf – Laila Hamidi’s favorite place in the Satellite Office

Laila Hamidi met Satellite Office founder Anita Gödiker at a lecture a few years ago. At the Dusseldorf Business Club, at the invitation of the WomenLike network, Gödiker spoke about workplaces of the future. “This lecture impressed me and I started researching Satellite Office,” Hamidi reports today. She couldn’t get Satellite Office out of her head – and now she’s here! With Laila Hamidi, even more fashion moved into the Dusseldorf location. The Satellite Office has already been the stage for a major photo shoot by Laila Hamidi. Her favorite place is the fireplace lounge with a view of Königsallee. We are delighted that Laila Hamidi works for us and are happy to be a fly on the wall when the next celebrity finds their way to the Kaminlounge or the day office in Dusseldorf….Thank you, Laila Hamidi.