Economy in upheaval. Politics under pressure. Society in dialog.

Decision-makers from business, politics and the media came together in the exclusive setting of the pureCom format at the Satellite Office Hamburg to discuss key issues for the future. The theme of the evening was:
“Sick man of Europe – the future of the German economy”.

A special impetus for this event came from the network of the Premium Leaders Club – a circle of leaders who promote exchange at eye level and make encounters with substance possible.

Keynote: Ulrich Reitz, Chief Business Correspondent at RTL/ntv. With a razor-sharp eye, he analyzed the challenges and undesirable developments in the German economy – factually, well-founded and to the point.

Whether Davos, the Munich Security Conference or Trump’s customs policy – Reitz linked global developments with domestic political reality. His evaluation of current assessments by DAX board members on Germany’s competitiveness was particularly revealing.

His central concern: Germany must reduce bureaucracy and regain its ability to act.

Flipchart instead of PowerPoint – with clarity for criticism

In times of visual sensory overload, Reitz deliberately opted for the flipchart – a clear sign of concentration on the essentials. With just a few strokes, he outlined the digital backwardness of German authorities and called for speed and courage in implementation.

In doing so, he never stopped at the problem, but identified concrete solutions: from more efficient decision-making structures to a change of mentality in the administration.

Space for exchange with depth

On this evening, the Satellite Office Hamburg on Ballindamm became a stage for encounters, debates and new food for thought. In urban elegance and a quiet atmosphere, people who want to shape things came together – beyond superficial networking.

The pureCom format makes exactly that possible: a discreet setting in which content counts and conversations gain depth. Culinary highlights and a view of the Inner Alster in the evening rounded off the evening in an atmospheric way.

With attitude into the future

We would like to thank Ulrich Reitz for his impulse, which opens up spaces for thought – and all our guests for the lively discussion. pureCom stands for exchange at eye level – in spaces that work.